Apple has sold over 60 million iPhones worldwide. In the US 90% of Americans has a mobile device. 70% of the world’s populations has a mobile phone. My point is that the evolution of Mobile and its vast adoption into the global market means that it is starting to dominate in all areas of both our personal and business lives. In fact, in 2011, Mobile will begin to impact both consumers and marketers alike, more than it ever has before and predictions are that mobile will grow exponentially over the next five years.
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In this age of mobile technology, 1 in 2 of Americans is expected to own a smartphone by the end of 2011. Add in the huge sales of tablets and it is easy to see why mobile is fast becoming a very effective medium in today’s world of advertising. With smartphone sales expected to overshadow those of PC sales in 2012, clever businesses are now working towards incorporating and integrating mobile into their marketing plans and strategy, whatever the size of their company and irrespective of their target audience of demographic. So why not take a closer look at why mobile is the most effective medium when it comes to dialogue with consumers?
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Jaroslovsky Reviews Verizon’s 4G, ThunderBolt Phone
April 1 (Bloomberg) — Bloomberg’s Rich Jaroslovsky reviews Verizon Wireless’s 4G network, and the ThunderBolt smartphone, the first phone capable of using the new network. (Source: Bloomberg)